Good video Ed

Pete is quite right, it is illegal.

Rule 13.3.5 It is a fault that if in play, the shuttle touches the person or dress of a player. So even if the player had been holding his racket and the shuttle came off his hand it's a fault.

You've got to admire his quick thinking but amazing he got away with it.

To be fair, it's not just badminton, we are talking tennis, football etc etc

And not to get too deep, but I honestly believe the mindset in the modern world is changing. People doing things to see if they get caught or flagged up, if they don't then they carry on. I see people park in disabled spots, child and parent parking at supermarkets. Nobody says a word, nothing will ever happen. That's the attitude these days. To take advantage of everything. People are also getting very lazy. I try to raise my children to have manners, which is difficult as it is as they are children, but even harder in this day and age because of what everyone else is doing (in my opinion).

It may be a good thing that you can now look for videos of badminton matches and watch to your hearts content. But on the flip side, this also means that every match is available and all the little tricks (bad sportsmanship) that players do are more exposed and easier to see (slow motion replays etc etc).

I'm not a coach but I'd imagine it is hard to watch the kids do this and even harder to explain them not to do it when all the top players do. As for what to do, I wouldn't have a clue. People attitudes are changing and there isn't a lot you can do about that but at the same time, it's not something that you'd want to encourage. I think the best bet would be to carry on with your values and hope it sinks in for someone. Remember, not all will take heed, but if only a player does then it is all worth the while. It's very easy to see some of the kids bend the rules and start assuming they are all doing it and not seeing that there are kids that are very good at good sportsmanship.

I've always tried to play as fairly as I can. I don't do silly mind games and I call a shot out if I think it's out or not sure and see what my opponents think, maybe play a let? And if your opponents just greedily take the point then it'll come back and bite them on the arse at some point! In my experience, if you play fair, then there are other line calls that will be fairly called/treated. But if you are blantley calling shots out when they aren't then don't be too surprised if later on in the game your opponent does the same to you!!! What comes around goes around!

For fairness in modern sport, I think it's still there, but just in a different form. And also, going back to technology today,  a lot more could have gone on in sport in the past that you wouldn't have seen. Whereas now, for instance, in football you can get player cameras. In Formula 1, they have cameras on the cars and stewards can watch on board footage back and decide if the driver MEANT to push the other car off the track. Swings and roundabouts I guess.

Sorry for the rambling, but you did ask!